AuraForms, the First Contact Platform

AuraForms handles everything after a customer reaches out. It answers questions, qualifies opportunities, books appointments, takes payments, routes requests, and follows up automatically.

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THE FIRST CONTACT PLATFORM

Everything after a customer reaches out. Handled.

Turn your existing questions into a customer interaction system built around your business. Create a branded experience, guide customers to the right next step, and connect their answers to qualification, booking, routing and follow-up. Preview it with your own questions, then choose what your system does.

Start free
Turn your questions into a system
Aura Forms
Experience preview
A renovated open-plan kitchen in a period townhouse
Halden & RoweRenovation enquiry

Experience preview

What are you changing?

Explore the same enquiry, from first question to next steps.

An example system. No enquiry will be sent.

Try it here. Then see what happens next. Interactive demo

The customer conversion system for service businesses

Booked and paid before they close the tab.

Qualify, book, collect payment, and follow up in one experience.

One example inquiry, start to finish.

The usual way

  1. 9:14 PMFills out your contact form
  2. Waits overnight
    8:40 AMYou reply with a few questions
  3. Answers by lunch
    12:20 PMYou send a scheduling link
  4. Picks a time a day later
    Next dayYou send a payment link
  5. Goes quiet
    FridayYou follow up. No reply.

Four days later, still not booked.

With Aura

Tap a step to see it

Qualified

What are you changing?

KitchenBathroomLoft or extension
Next

Two minutes. Booked, paid, and confirmed.

Tell Aura what should happen next.

Describe the customer workflow, speak it aloud, or upload a PDF. Aura creates the questions and logic for what happens next. Customize it however you like.

Create an open house visitor log that qualifies buyers, then email visitors the property details and invite buyers without an agent to book a showing.

Create an open house visitor log that qualifies buyers, then email visitors the property details and invite buyers without an agent to book a showing.

Questions createdLogic addedActions connected
Press to TalkType a promptUpload a PDF

BUILD WITH AURA · LIVE VOICE

Say what you want built. Your customers say what they need.

Build by pointing at any part of your system and saying the change. Customers answer by talking, and what they say fills in the questions that follow.

Explore Build with Aura

Replay drawn with the app’s real controls, with voices recorded for this replay. Captions and side notes explain what Aura hears; no microphone or credits are used. Build with Aura is a limited preview for enabled accounts, and Live voice uses your plan’s voice allowance. See plans.

How it works

How Aura moves work forward.

Customers reach out from anywhere. What they open is the whole page, not a form dropped into one you built somewhere else. Your business gets finished work instead of missed opportunities.

1Leads come from everywhere

Every channel enters one consistent system.

Google Ads
Meta Ads
TikTok
Instagram
Your website
Landing pages
Email
QR codes
Billboards
TV commercials
Referrals
2Aura handles the conversation

Your business rules decide what happens next.

Aura runs the next step

Qualify, book, collect, route, and follow up from one guided conversation.

3Business outcomes

Work gets completed, routed, and recorded.

Deposit paid
Consultation booked
Urgent job routed
Confirmation sent
Review requested
Question answered
Lead qualified
Staff notified
Record updated
1Leads come from everywhere

Ads, billboards, TV, referrals — every channel enters one system.

Your website
Google Ads
Instagram
QR codes

and more: social, email, landing pages, referrals

2Aura handles the conversation

Aura runs the next step

Qualify, book, collect, route, and follow up from one guided conversation.

3Business outcomes

Work gets completed, routed, and recorded.

Deposit paid
Consultation booked
Urgent job routed
Confirmation sent

and more: routing, staff alerts, CRM updates, review requests

One conversation in. Real business outcomes out.

Build once.
Personalize for anyone.

Start with a system you already published. Adapt it when you are sending to someone who matters. Decide what should change, down to any image or video, by writing one line of text. The public version stays exactly as it is.

On an individual link you can

  • Prefill known answers
  • Tailor the message
  • Describe every image and video edit

Then let them take the next step

  • Sign
  • Pay
  • Book
See how personalization works

Answer as a visitor

The public page fills in the name the moment someone answers. Lisa’s link was prepared before it was sent, media included, so her version stays put.

marcusplumbing.com/book
MPMarcus Plumbing
Hey {{name}},about your plumbing.

When works for you?

Select a date
Book the visit

Same system. Personalized context, media, and next step.

The customer speaks. The business moves.

One conversation can qualify, book, collect payment, route the request, and trigger the right follow-up.

Ready-to-launch systems

Customer systems you can launch fast.

Start with a complete workflow for a real customer moment, then customize the questions, logic, branding, and follow-up.

Live voice experience

What would you like Summit Roofing to help with?

Home Services

Conversation

Roofing Estimate System

Capture roof condition urgency and property details.

  • Booking
  • Intake
  • Follow-up
PreviewDetails

Prepare for Your First Visit

What brings you to Harbourview today?
Preferred Appointment Location

Healthcare

Standard

New Patient Intake Pro

Primary care, family practice, dental, clinics

  • Booking
  • Intake
  • Follow-up
PreviewDetails

Which best describes you?

First-time buyerMoving to a larger homeDownsizing
Next

Real Estate

One at a time

Buyer Qualification Funnel

Buyer lead qualification

  • Intake
  • Follow-up
PreviewDetails
Live voice experience

Which visual direction feels closest to you?

Events

Conversation

Wedding Planning Concierge System

Qualify vision budget priorities and consultation readiness.

  • Booking
  • Payment
  • Intake
PreviewDetails

Reserve a Bathroom Design Consultation

What bathroom are you improving?
Which direction feels closest to the finished space you want?

Contractors

Standard

Bathroom Remodel Deposit

Bathroom remodeling sales

  • Booking
  • Payment
  • Intake
PreviewDetails

What type of legal matter is this?

Business or contractFamilyEmployment
Next

Legal

One at a time

Case Evaluation Intake

Law firm lead intake

  • Booking
  • Intake
  • Follow-up
PreviewDetails
Live voice experience

What would you like Daniel to help you work through?

Professional Services

Conversation

Consultation Deposit System

Turn serious inquiries into paid consultation appointments.

  • Booking
  • Payment
  • Intake
PreviewDetails

Join Forge North Fitness Club

What membership fits your routine?
Home Area or Preferred Visit Time

Fitness / Wellness

Standard

Gym Membership Enrollment

Gyms and memberships

  • Payment
  • Intake
  • Follow-up
PreviewDetails
Browse all systems

Connected capabilities

Everything behind the conversation is connected.

Aura does not just collect information. It connects the conversation to the actions, tools, and follow-up your business needs.

Business knowledge

Answer questions using your business context, services, policies, and documents.

What is your cancellation policy?
Appointments can be rescheduled up to 24 hours in advance without a fee. Answered from your Policy Center

Booking and payments

Let customers schedule, confirm, and pay without leaving the conversation.

Tue 10:30 AMConfirmed
Deposit Paid in conversation

Follow-up and routing

Route requests, notify the right person, and trigger the next step automatically.

New request
Routed to the right person
Confirmation sent

Conversion insights

See where customers convert, where they stop, and what improves performance.

Booking conversionStrong
Completion rateImproving
Top drop-off stepIdentified

Connected to the tools you already run

  • Stripe
  • Cal.com
  • Google Calendar
  • Google Sheets

Compare Aura plans

Choose the system capacity, automation, voice, and support your business needs.

Common questions

Everything you need to start confidently.

Read every answer
Is AuraForms a form builder?

You can collect structured information, but an Aura system can also answer questions, route people, book appointments, collect payment, and trigger follow-up. It is built to complete the workflow around the response.

Can I preview a system before signing up?

Yes. Preview live blueprint systems and build your first system free before choosing a paid plan.

Can I embed it on my website?

Yes. Share a system as a public link, embed it on your website, or use it anywhere you can send customers to a web experience.

Can Aura book appointments and collect payments?

Yes. Add a configured scheduling step and Stripe payment inside the conversation, so customers can confirm and pay without leaving it.

Can someone build the system for me?

Yes. Start from a blueprint or request a done-for-you build from an AuraForms Agency.

Your next customer is already deciding what to do. Give them a clear path forward.

Turn the next inquiry into completed work.

Build your first customer system free, or begin with a Blueprint designed around a real business outcome.

Start free Browse blueprints
Aura Forms

Customer-facing systems that answer, qualify, book, collect, and follow up.

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© 2026 Aura Forms. All rights reserved.
From conversation to outcome

The customer speaks.
The business moves.

One conversation becomes

a deposit in the banka booked consultationan urgent job routeda signed agreementa review request sent
One conversation can become a deposit in the bank, a booked consultation, an urgent job routed, a signed agreement, or a review request sent.
See a live customer system